THE BROADCASTING CENTRE
Omnichannel
INTERDISCIPLINARY STRATEGY
Who, how, what, where?
Many messages, different target groups, a colourful bouquet of advertising media - and an almost unmanageable choice of advertising channels? No problem for us: we translate all requirements into a comprehensive omnichannel strategy including detailed touchpoint planning in accordance with your budget guidelines.
In collaborative workshops, we determine the status quo and work out the objectives for your campaign. By identifying different target group segments, we develop an in-depth understanding of the preferences and needs of the target group - the best basis for creating personas and customised customer journeys.
Strategy is followed by implementation - and we take care of that for you, too. As multitasking talents, we coordinate the creation and display of the assets on the selected channels, online and offline, from the website to the exhibition booth. In doing so, we utilise the entire pool of resources of the antwerpes group.
Our active ingredients:
Market, competition and target group analysis
We dissect the current market situation and analyse the strengths and weaknesses of your competitors. By identifying different target group segments, we can create tangible personas.
Content planning
For a long-term and holistic content strategy, we examine all topics and channels - as well as special occasions such as congresses. This is how we create the basis for the optimal media timing.
Customer journeys
We visualise the customer journey with all its touchpoints: from the first interaction to the conversion. From this, we derive specific recommended actions for you.
Omnichannel service desk
With our in-house developed first-call resolution, we always have an overview of all communication and all assets - so all campaign measures are perfectly interlinked.
Market, competition and target group analysis
We dissect the current market situation and analyse the strengths and weaknesses of your competitors. By identifying different target group segments, we can create tangible personas.
Content planning
For a long-term and holistic content strategy, we examine all topics and channels - as well as special occasions such as congresses. This is how we create the basis for the optimal media timing.
Customer journeys
We visualise the customer journey with all its touchpoints: from the first interaction to the conversion. From this, we derive specific recommended actions for you.
Omnichannel service desk
With our in-house developed first-call resolution, we always have an overview of all communication and all assets - so all campaign measures are perfectly interlinked.
Market, competition and target group analysis
We dissect the current market situation and analyse the strengths and weaknesses of your competitors. By identifying different target group segments, we can create tangible personas.
Content planning
For a long-term and holistic content strategy, we examine all topics and channels - as well as special occasions such as conferences. This is how we create the basis for the optimal media timing.
Customer journeys
We visualise the customer journey with all its touchpoints: from the first interaction to the conversion. From this, we derive specific recommended actions for you.
Omnichannel service desk
With our in-house developed first-call resolution, we always have an overview of all communication and all assets - so all campaign measures are perfectly interlinked.
OUR CAMPAIGN CONFIGURATOR
healthify
Planning campaigns with just a few clicks? No problem with healthify! Our configurator guides you through various aspects of the campaign planning, such as your target group, your campaign objective as well as the duration and budget. You can also directly include our in-house developed products in your planning in order to optimise the forecast for your campaign. Once you have entered all the information into our tool, we will send you a customised quote for your planned campaign - within just 2 working days, guaranteed!
Start planning your campaignGet in touch
ONE CHANNEL, ALL FEATURES
DocCheck channels
Each of our DocCheck channels acts as an interactive omnichannel hub. Users can find a variety of different content and content formats here, e.g. surveys, news or services. Clever editorial planning enables the time- and cost-saving reuse of content and the utilisation of synergy effects. A DocCheck channel can also serve as a landing page and thus as a simple alternative to an external website. At the same time, the channel functions as a distribution page, which you can use to easily link to other contents or to register for training courses and other events.
Get in touch
Contact
Let's talk about your omnichannel strategy - we'll be happy to advise you:
On the innovation leap?
Your career in our Team Omnichannel
Do you fancy something new? Do you want to revolutionise not only your career, but also the media business? Then be our human-machine interface: identify the latest adtech trends and combine them with the needs of our customers. Try something new and join us!
We are currently looking to strengthen our team in these areas:
FOR EVEN BETTER RESULTS
Selection of our partners and tools
